Ideas to practice.

Comma trial. Stansted Airport

Prototyping – making it tangible

Airport Restriction

AIRPORT RESTRICTION

http://www.acenta.org/home/theme.aspx?id=190

• The maximum size for items of hand luggage is 23 x 40 x 55 cm per bag. However, airlines apply their own operational policies governing the number of items of hand baggage which may be taken in to the aircraft cabin.
• Where possible, put all liquid items in your hold baggage. This includes water and other drinks, creams, sprays, pastes and gels.
• Carriage of any kind of cutter, piercing, hurtful items, like knife,pocket knife, scissors, razor blade, knitting needle etc in the hand-baggages is strictly forbidden. Such kind of items can be carried only as checked baggage which is deliverable to carry in the cargo hold during the check-in process.Those items can be exterminated and be holded up by security staff in case of being founded out during the security controls.
• Baggage containing dangerous goods is subject to national and international regulation. Such baggages must be properly declared and clearly identifed as containing dangerous goods.
• Passengers are not permitted to carry the following articles into the security restricted area and the cabin of an aircraft:
• The following items shall not be placed in checked baggage: Dangerous goods include articles and substances which are flammable, corrosive, toxic, oxidizing, explosive, radioactive, infectious, compressed gases, dangerous when wet, spontaneously combustible,self-reactive, organic peroxides and regulated material and explosives, including detonators, fuses, grenades, mines, gases, ( propane, butane), flammable liquids, including gasoline, methanol, flammable solids and reactive substances, including magnesium, firelighters, fireworks, flares, oxidizers and organic peroxides, including bleach, car body repair kits, toxic or infectious substances, including rat poison, infected blood, radioactive material, including medicinal or commercial isotopes,corrosives, including mercury, vehicle batteries, vehicle fuel system components which have contained fuel.

NOTE: Any sharp objects in checked-in baggage should be securely wrapped to prevent injury to screeners and handling personnel.

NOTE: Paints, explosives like firework, crackers, items with internal combustion engines such as chainsaws, model aircraft,  lawnmowers, radioactive materials etc., may not be carried in any baggage (whether checked or unchecked)

Airport hand baggage restrictions

http://news.bbc.co.uk/1/mobile/uk/7174527.stm

GATWICK

The one-bag hand baggage restriction no longer applies for connecting flights through the South Terminal.

The restriction still applies for connecting flights through the North Terminal.

Easyjet, Delta and US Airways have a one-bag limit.

HEATHROW

BMI has a one-bag limit for economy and a two-bag limit for premium economy and business. All BMI passengers may also bring one small personal item.

American Airlines and ANA have a one-bag limit.

Lufthansa has a one-bag limit for economy and a two-bag limit for business and first. All Lufthansa passengers may take an additional item such as a laptop or handbag.

JAL has a one-bag limit plus one item such as a handbag or camera.

Feasibility Report

FEASIBILITY REPORT

Date: 17 November 2009

Introduction

CreativControl – is a product design and marketing agency. We are specialised in new product development and innovation. We practise design thinking process which has been delivering outstanding innovations around the globe for decades.

The CreativControl team has got the right set of skills in developing new products and selling it to real customers.

Our philosophy is to innovate and improve quality of life by pushing boundaries in order to achieve desirable affects.

The market and its needs

The UK has been an international hub for travellers across the globe for centuries. Today, technology makes it possible to cross continents at any time, if there is a need.

CreativControl has been studying the market of low-budget travellers to identify its needs and limitations.

Low-budget travellers while travelling have to compromise on luxury and endure some forms of uncomforting situations in order to reach their destinations.

CreativControl intends to develop products that meet the physical needs of travellers.

Resting time is essential for travellers between the trips and most of the situations are in unsuitable environments such as airports, train-stations etc.

CreativControl wants to give a chance to travellers to equip themselves with a product which allows them to rest more comfortably wherever they are.

The product

The product we will be producing will be a moulded foam cushion. It is designed to support the neck in an unusual sleeping situation. We have taken in clinical studies[1] in the design phases though this is not a medical product but instead takes medical findings and repackage them in a unique design.

The unique design style is that of fresh, colourful and simple design. This will allow ease of production and marketing.

The simple design will allow production costs to be kept feasibly low. This means that we will be able to easily and quickly mass produce the product. With the mass production and low running costs it will mean we can have a quick turn around from production to sale.

These design features will allow the product to meet the need of the market. The low production cost will mean we will be able to sell at a low cost while still making a profit there fore meeting the need of the Economy traveller. While the various medical studies we have looked into will mean that the product will be able to let the economy traveller sleeping reasonably comfortably in almost any situation. Finally the colourful and simple design meets the requirement for easy marketing.

Alternatives & Competitors

Our direct competitors are the companies that produce other neck resting solutions such as travel pillows and the inflatable neck rest. From our on site research we identified our competitors in several convenience stores that carry their own line of neck resting solutions or sell branded merchandise thereof.

Our product will innovate and add to the existing products. By doing customer surveys we identified specific needs that are not readily available in the current market.

In short, our product will provide a better solution for the costumer’s problem and will ideally be available slightly under the current market price.

Market entry strategy

Creativcontrol’s marketing strategy can be divided into a direct to customer strategy and a business-to-business or b2b strategy.

Our direct customers will be made aware of our product through trial. We will create an opportunity for trial and purchase on locations that are relevant to our product. The trial will raise awareness of our product and will generate feedback which we can then use to modify and improve the product.

For our b2b strategy we will identify key selling points throughout London and convince the businesses to add our product to their catalogue through our market research findings and our recent track record of self generated sales.

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[1] Helewa A, Goldsmith CH, Smythe HA, et al. Effects of therapeutic exercise and sleeping neck support on patients with chronic neck pain: a randomized clinical trial. Journal of Rheumatology. 2007; 34: 151-158.

 

Prototyping the “comma”

Part one – Problem Understanding

RESEARCH

TRAVELLER JOURNEY. VICTORIA COACH STATION. ON THE COACH. STANSTED AIRPORT

Do it again and fast.

SLEEPING IN THE AIRPORTS/TRAIN STATIONS.

PLAN

PART 1 PROBLEM UNDERSTANDING

1. Empathy method

Going to the airport and experience for ourselves difficulties with nights in the airports/train stations, waiting times etc.

Video on

• Cognitive
• Emotional
• Physical

2. Observation in the environment ( in the airport )

Customer journey. Where and how the problem can raise?

Visual map

3. Public interview

Questionaire

4. Research on sleeping posture

5. Competition

6. Restrictions ( materials, weight, size etc. )

7. How nature does it. Animals sleeping, resting.

PART 2 PROBLEM SELECTING

To clarify and shape the problem to have clear vision on the issue, key learning:

• Systems analysis
• Identifying the target audience
• Personas

PART 3  SOLUTION UNDERSTANDING

• Goals definitions, needs to be fulfilled
• Success criteria
• Cost
• Sketching and visualising to communicate solutions

PART 4 SOLUTION SELECTING

Prototype as many as possible ideas, present to the target audience. Then build on the best idea.

6th November. Class presentation

 

market research